https://www.gisellecasadaban.com/home daily 0.75 2022-03-26 https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/1516032411639-7J8QEBLC5NN5YXCDFTNA/Screen+Shot+2018-01-15+at+9.23.52+AM.png Public Relations https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/1516032426430-LGHK9SGDYTMCX9UUJB9R/Screen+Shot+2018-01-15+at+9.33.28+AM.png Public Relations https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/1516032381400-40NHFKLZFDYG78USNWZI/Screen+Shot+2018-01-15+at+9.26.07+AM.png Public Relations https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/1516031679333-U5311NL5M0IVF3FOZKMD/Cumberland%2BCounty%2BSchools%2BCase%2BStudy.jpg Public Relations https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/1516032440619-6JCY2CC8COUVDGY9QW96/Screen+Shot+2018-01-15+at+9.34.00+AM.png Public Relations 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https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/1525730294353-22CFUJEWFTP8CJXJWBLM/BWBCPresentation2018+%2813.jpg Public Relations https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/1525730311997-B5KR5ULUWPY07SROJPEB/BWBCPresentation2018+%281%294.jpg Public Relations https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/1525730330369-BD205DUMV8KOGDOEC7IZ/BWBCPresentation2018+%281%295.jpg Public Relations https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/1525730347144-ICUHA6S5SIQLUH3QSRXB/BWBCPresentation2018+%281%296.jpg Public Relations https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/1525730363579-9XKOA9WZ7NEZVV7TGU59/BWBCPresentation2018+%281%29l.jpg Public Relations https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/1527179867231-7A30NL15CIL7XV7I7ZYJ/Cards+and+envelopes+VEIL.jpg Public Relations 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https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/1527178941889-XOLP4G43YYNAC59IE442/Editorial+copy.jpg Public Relations https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/1527178948610-NWOBO0DE64YH7N1G3T2I/Editorial+copy2.jpg Public Relations https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/1527179001885-F20URRD1885T9EVWNGIS/TVStoryboard+FINALFINAL.jpg Public Relations https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/1527179003890-5WJHLZRNKL1XP5DYO1ZQ/TVStoryboard+FINALFINAL4.jpg Public Relations https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/1527178363029-ZZSN9REM2J1IKZ9Q1URZ/Veil+Billboard1.jpg Public Relations https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/1527178365448-APW1GS0F6YPGQM9XNQXN/Veil+Billboard2.jpg Public Relations https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/1531844972769-X3ZFPHM3B42BXLX0E4I1/Social+Sunscreen.jpg Public Relations https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/1531844968861-0XNY20R8ZWQ77P3B1T85/Social+Umbrella.jpg Public Relations https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/1531844975559-AUOVYHHIFSPL7DVJIO1R/Social+TP.jpg Public Relations https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/1531837169069-084LUUABORH1JKNZYFCB/Advocate+Advantage.jpg Public Relations https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/1531837199821-5JPIPYC12IM6X6PLIMLO/Advocate+Advantage+Elder+Care.jpg Public Relations https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/1531237091435-2IZOCR7F6LX9F2QLB7XZ/Advocate+Billboards.jpg Public Relations https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/1531237176610-4RTR9UW9WP38TPGJ0UUT/Advocate+Billboards3.jpg Public Relations https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/1531237188465-MKW66WLM5Y19PB1O14IS/Advocate+Billboards2.jpg Public Relations https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/1531238072244-HRTPSZ5HTNYGTYSK0552/Screen+Shot+2018-07-10+at+10.54.13+AM.png Public Relations https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/1575218187883-GKA3YAUPITBU32GG9LYO/Screen+Shot+2019-12-01+at+10.36.03+AM.png Public Relations - Fight Hunger. Spark Change. In April 2019, we teamed up with Unilever, Nascar and Feeding America to spread the word about “Fight Hunger. Spark Change,” Walmart’s annual commitment to fighting hunger in at-risk communities. For this campaign, I wrote and executed a full event/media strategy, including overseeing the social spot below, planning a fan meet-and-greet with Nascar driver Justin Allgaier and securing media placements including JR Motorsports, The Birmingham Business Journal and CBS42. https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/1587824457969-580RYMNWS3X39LM8SH5U/WALMART011020CH005-2.jpg Public Relations https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/1587824519451-8XG76PHLYRX4GQMBXQOJ/WALMART011020CH003.jpg Public Relations https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/1587824867311-NWW8R41ONK6SQC577SC8/WALMART011020CH002.jpg Public Relations https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/1587824998144-AO9KX2KXSUVU4NG0S851/WALMART011020CH011.jpg Public Relations https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/1587825134832-VFA10N8ADZE4C0PIS4H5/BrianKemp Public Relations - GRAND OPENING IN THOMASVILLE In January 2020, Walmart opened its first case-ready Angus beef facility in Thomasville, GA, and was hoping to create a local media splash. In partnership with Walmart’s communications team, we created a robust grand opening plan that included remarks from Georgia Governor Bryan Kemp, specialized event invitations and a comprehensive local media strategy. The event hosted more than 75 guests and fostered significant local media coverage, including ABC27 Tallahassee, FOX31 Albany, WALB Albany, The Moultrie Observer and the Thomasville Times-Enterprise. https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/1587821107876-3OPSLAS8DJIHUGQ5AQAM/APIC+Graphic Public Relations - DRIVING CHANGE ON THE FRONT LINES During the height of the COVID-19 crisis, it became clear to the Association for Professionals in Infection Control and Epidemiology (APIC) that hospitals were not receiving sufficient personal protective equipment. The organization partnered with Markstein to communicate the critical importance of reversing this situation. To spark conversation around this topic, my team worked with APIC to coordinate a nationwide survey of healthcare workers, hold a virtual press conference with national media and create a shareable graphic. Our efforts resulted in over 128 million impressions from more than 25 major outlets. Read some of the stories I secured below. https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/1587920860755-9GHWB36SJMS5EVEJG88E/FM_TWG_Birmingham_CI_FrontCover.jpg Public Relations - FORTUNE MAGAZINE Throughout 2019, The World Games 2022 (then 2021) was looking for new ways to reach potential sponsors throughout the Southeast. In addition to launching a LinkedIn page and pitching proactive, business-focused stories, my team worked to create three sponsored cover wraps for Fortune Magazine. I partnered with Markstein’s creative and media planning/buying teams to write and coordinate these spreads over a three-month period. See one of the finalized wraps in the gallery below. https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/1587920999816-MN6SN25MXTRZ0FBUNH09/FM_TWG_Birmingham_CI_FrontCover.jpg Public Relations https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/1587921074091-594VFIZ2G06X349CVZ53/FM_TWG_Birmingham_CIII_InsideBack.jpg Public Relations https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/1587921079573-7LCDTP14JKEMHWU29H0L/FM_TWG_Birmingham_CII_InsideFront.jpg Public Relations https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/1587921096762-HLNUDCK6Q8NOB0ISBBM9/FM_TWG_Birmingham_CIV_BackCover.jpg Public Relations https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/0144fdca-5664-4b20-bac7-21ae59f28588/Screen+Shot+2022-03-26+at+12.51.54+PM.png Public Relations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/1648312598585-XD7X2ER1TW4QVULXZNK0/Screen+Shot+2022-03-26+at+12.36.30+PM.png Public Relations https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/1648312407999-6X95RE4USS01IMASCDL5/IMG_4885.jpeg Public Relations https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/1648312407151-OCT3GK7J5K2RF83BL0Z8/IMG_2273.jpeg Public Relations https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/1648312775765-NC0A392X1KJCFN30K5FY/Screen+Shot+2022-03-26+at+12.39.30+PM.png Public Relations https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/75f38e93-63be-411c-b9b1-7ee6b4f071b8/Lillys-Lemonade-Stand.jpg Public Relations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/75902b23-7c66-45f5-ba93-de6f0e613c88/erica_stringer_reasor_stream-2.jpg Public Relations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/e29e198d-3d9d-4bfd-b4f8-8ddb87e00fb4/120780037_4772347002805326_7307919946258332553_n-1024x1024.jpg Public Relations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/1505692329860-9T2WX29I9PKUJSPVDNKN/Screen+Shot+2017-09-17+at+6.51.11+PM.png Public Relations https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/1505692953783-UGIUGQKD317FYBYAJSDK/Screen+Shot+2017-09-17+at+6.53.43+PM.png Public Relations https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/1505693560943-9I8WH71IZ26WR6HWH1IR/Feature-awf-dish1.jpg Public Relations https://images.squarespace-cdn.com/content/v1/59b9d6e0e5dd5b7061910ad2/1516032079445-MN60WNXO26CLC52H0HRJ/IMG_7124.JPG 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